Accessible Motion Graphics
Each player's jersey number and name was timed to reveal one at a time as a consideration of cognitive processing.
40 players to introduce onto the ice. 40 videos matted, graded and composited.
Each player's jersey number and name was timed to reveal one at a time as a consideration of cognitive processing.
Each university's brand colours were used as a base for the colour grading to amplify Hallam Maroon vs University Gold.
The special thing about Varsity is the competitors, just like most of the audience, are students. Giving creative control over to the athletes meant they could show their personalities in the videos.